What are common cultural sensitivities to be aware of?
When crafting email campaigns, consider the following common cultural sensitivities:
Language: Use language that is appropriate and free from idioms or slang that may not translate well. Holidays and traditions: Be mindful of local holidays and traditions, and avoid scheduling campaigns that may conflict with them. Images and symbols: Ensure that images, colors, and symbols used are culturally appropriate and do not carry negative connotations. Time zones: Schedule email sends to align with the local time zones of your audience. Legal and ethical standards: Adhere to local laws and ethical guidelines regarding privacy, spam regulations, and data protection.