Many marketers make several common mistakes when it comes to list segmentation:
Over-segmentation: Creating too many small segments can make it challenging to manage and can dilute the effectiveness of campaigns. Under-segmentation: Not segmenting enough can lead to generic emails that do not resonate with any particular group. Irrelevant Criteria: Using criteria that do not align with the campaign goals can result in poor performance. Neglecting to Update Segments: Failing to regularly update segments based on new data can make them outdated and ineffective.