How Can You Measure the Success of Mobile Optimized Emails?
Measuring the success of your mobile optimized emails involves tracking various email marketing metrics:
Open Rates: Higher open rates on mobile devices indicate good subject lines and a well-targeted audience. Click-Through Rates (CTR): A high CTR suggests that your content and CTAs are effective. Conversion Rates: Track how many recipients complete the desired action, such as filling out a form or making a purchase. Bounce Rates: A high bounce rate may indicate issues with email deliverability or relevance.