What Steps Should You Follow to Clean Your Email List?
1. Remove Hard Bounces Hard bounces occur when an email is returned to the sender due to an invalid email address. These addresses should be removed immediately to avoid damaging your sender reputation.
2. Identify and Remove Inactive Subscribers Look for subscribers who haven’t engaged with your emails in the past six months to a year. Send a re-engagement campaign to these users and remove those who don't respond.
3. Eliminate Spam Traps Spam traps are email addresses used to identify spammers. Use email validation tools to identify and remove these from your list.
4. Correct Typo Errors Sometimes, subscribers make typographical errors when entering their email addresses. Use validation tools to identify common typos and correct them.
5. Validate Email Addresses Use email validation tools to verify the authenticity of email addresses. This helps in ensuring that your emails reach real users.