What Are Common Mistakes Writers Should Avoid in Email Marketing?
1. Inconsistent Sending: Failing to send emails regularly can result in subscribers forgetting about you, leading to lower engagement. 2. Neglecting Mobile Optimization: Ensure your emails are mobile-friendly, as a significant portion of users read emails on their mobile devices. 3. Overloading with Promotions: Constantly sending promotional content can lead to subscriber fatigue. Balance promotional emails with valuable, non-promotional content. 4. Ignoring Feedback: Pay attention to subscriber feedback and adjust your strategy accordingly. This can help improve engagement and build a loyal audience.