How Can Writers Measure the Success of Their Email Campaigns?
Writers should track several key metrics to gauge the effectiveness of their email campaigns: 1. Open Rates: Indicates how many subscribers open your emails. A high open rate suggests that your subject lines are compelling. 2. Click-Through Rates (CTR): Measures how many subscribers clicked on links within your email. A high CTR indicates that your content is engaging and relevant. 3. Conversion Rates: Tracks the percentage of subscribers who took the desired action, such as purchasing a book or signing up for a webinar. 4. Unsubscribe Rates: A high unsubscribe rate may indicate that your content is not meeting subscriber expectations, signaling a need for adjustment.