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What Are Common Pitfalls to Avoid During Reviews?

While conducting reviews, be wary of the following pitfalls:
- Overlooking Small Data: Small data points can often provide significant insights. Don’t just focus on the big metrics; dig deeper into the details.
- Ignoring Feedback: Customer feedback can offer valuable information that metrics alone might not reveal. Pay attention to direct responses from your audience.
- Being Reactive Rather Than Proactive: Use the insights gained from your reviews to create proactive strategies rather than just reacting to past performance.

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