What Should You Review in Your Email Marketing Campaigns?
To make the most out of your reviews, consider focusing on several key areas:
- Open Rates: Measure the percentage of recipients who open your emails. A declining open rate might indicate issues with your subject lines or sender reputation. - Click-Through Rates (CTR): This metric shows how many recipients clicked on the links within your email. Low CTRs can signal that your content or call-to-actions aren’t compelling enough. - Conversion Rates: Track the number of recipients who complete a desired action, such as making a purchase or signing up for a webinar. This helps in assessing the overall success of your campaign. - Bounce Rates: Monitor the number of emails that couldn’t be delivered. High bounce rates can harm your sender reputation and reduce the effectiveness of future campaigns. - Unsubscribe Rates: Pay attention to how many people are opting out of your emails. A high unsubscribe rate could indicate that your content isn’t resonating with your audience.