Some common tracking errors in email marketing include:
1. False Opens: Sometimes, an email might be marked as opened even if the recipient has not viewed it. This can happen when email clients automatically load images. 2. Untracked Clicks: Clicks on links that don't have proper tracking parameters may go unrecorded. 3. Bounce Rate Confusion: Distinguishing between hard and soft bounces can be challenging, leading to inaccurate bounce rates. 4. Geolocation Errors: Misinterpretation of IP addresses can lead to incorrect geolocation data.