Tracking errors can have several negative impacts on email campaigns:
1. Misleading Metrics: Inaccurate data can lead to incorrect conclusions about the campaign's performance, resulting in misguided decisions. 2. Reduced ROI: Ineffective tracking can obscure the true return on investment, making it difficult to optimize future campaigns. 3. Poor Segmentation: Errors in tracking can lead to improper segmentation, causing irrelevant content to be sent to recipients.