What are Ebooks and Whitepapers in Email Marketing?
Ebooks and whitepapers are valuable content assets used in email marketing to attract, engage, and convert potential customers. Ebooks are usually long-form content that provides in-depth information on a specific topic, often visually appealing and easy to read. Whitepapers, on the other hand, are more technical and data-driven, offering detailed insights and solutions to specific problems.