The General Data Protection Regulation (GDPR) is a stringent privacy law in the European Union that impacts email marketing. It requires businesses to obtain explicit consent from EU residents before sending promotional emails and gives individuals the right to access and delete their data.
The California Consumer Privacy Act (CCPA) is another significant regulation that affects email marketing practices. It provides California residents with rights similar to GDPR, including the right to know what personal data is being collected and the ability to opt-out of data sales.