frequency adjustment

What are the Best Practices for Frequency Adjustment?


Start Small: Begin with a low frequency and gradually increase based on engagement metrics.
Monitor Metrics: Keep a close eye on open rates, click-through rates, unsubscribe rates, and spam complaints.
Segment Your Audience: Different segments may have different frequency preferences.
Use A/B Testing: Experiment with different frequencies to find the optimal one.
Solicit Feedback: Ask your subscribers for their preferences regarding email frequency.

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