While individualized data is ideal, some general best practices can guide you:
- Weekdays vs. Weekends: Generally, weekdays tend to perform better than weekends. However, this can vary depending on your industry. - Time of Day: Late mornings (10-11 AM) and early afternoons (1-3 PM) are often cited as optimal times, but this can differ based on your audience's habits. - Day of the Week: Studies have shown that Tuesday, Wednesday, and Thursday often yield the highest open rates.