Rate limits are designed to prevent abuse and ensure the stability of the ESP’s servers. To manage rate limits:
- Throttle your sends: Use throttling techniques to control the rate at which emails are sent. This can help you stay within rate limits and avoid triggering spam filters.
- Use multiple ESPs: If you frequently hit rate limits, consider using multiple ESPs to distribute your email sends. This can help you stay within the limits of each provider while maintaining a high volume of sends.