Several measures can be implemented to reduce the risk of email marketing fraud:
Authentication Protocols: Implementing protocols like DKIM (DomainKeys Identified Mail), SPF (Sender Policy Framework), and DMARC (Domain-based Message Authentication, Reporting & Conformance) can help verify the legitimacy of your emails. Encryption: Using encryption methods such as SSL (Secure Sockets Layer) for email communications can protect sensitive data from being intercepted by malicious actors. List Hygiene: Regularly cleaning your email lists to remove inactive or suspicious email addresses can prevent fraud and improve deliverability rates. Monitoring and Analytics: Employing real-time analytics tools to monitor email performance can help in quickly identifying and mitigating suspicious activities.