What Are Some Backup Strategies for Email Marketing?
Here are some practical backup strategies to consider:
1. Secondary ESP: Have a secondary email service provider in place. If your primary ESP experiences downtime, you can switch to the secondary one without much disruption. 2. Pre-Scheduled Content: Schedule content in advance to ensure that emails are sent out even if thereâs a last-minute issue. 3. Content Review Process: Implement a robust review process to catch errors before emails go out. 4. Deliverability Monitoring: Use tools to monitor deliverability rates and quickly address any issues. 5. Regulatory Compliance Tools: Utilize software that helps you stay compliant with regulations to avoid legal issues.