What Are Common Issues That Can Disrupt Email Campaigns?
Several factors can impede the effectiveness of your email marketing campaign:
1. Technical Glitches: Issues like server downtime, email service provider (ESP) outages, or software bugs can halt your campaign. 2. Deliverability Problems: Your emails may end up in spam folders or get blocked by ISPs (Internet Service Providers). 3. Content Errors: Mistakes in email copy, broken links, or incorrect personalization tokens can harm your brand's reputation. 4. Regulatory Compliance: Non-compliance with laws like GDPR or CAN-SPAM can lead to severe penalties. 5. Unforeseen Circumstances: Natural disasters, political events, or economic downturns can affect your audience's engagement.