What Are Some Best Practices for Color Choices in Email Marketing?
- Stick to your brand colors: Consistency helps in building brand recognition. - Use complementary colors: Colors that complement each other can create a pleasant visual experience. - Ensure high contrast: Make sure there is enough contrast between text and background for readability. - Test your emails: Use tools to test how your email looks on different devices and for users with visual impairments. - Keep it simple: Less is often more. A simple color scheme can be more effective than a complicated one.