What Are Some Best Practices for Creating Subject Lines?
Here are some best practices to keep in mind when creating subject lines:
Test Different Variations: A/B test different subject lines to see which performs better. Avoid Spammy Words: Steer clear of words like "free," "buy now," or "earn money" which can trigger spam filters. Use Numbers and Lists: Numbers can make your subject line stand out and suggest a clear takeaway. Leverage Emojis: Emojis can add a fun element and make your subject line more eye-catching, but use them sparingly. Align with Email Content: Ensure that the subject line accurately reflects the content of the email to avoid misleading your recipients.