Several threats can compromise the security of your email marketing efforts:
1. Phishing Attacks: Cybercriminals may impersonate your brand to trick your customers into revealing sensitive information. 2. Data Breaches: Unauthorized access to your database can lead to the exposure of personal information. 3. Malware: Malicious software can be distributed through email campaigns, affecting both your systems and your recipients. 4. Spamming: Unsecured systems can be exploited to send spam emails, damaging your sender reputation and deliverability rates.