What Are Some Best Practices for Email Customization?
To make the most out of your email customization efforts, consider the following best practices:
Segment Your Audience: Divide your email list into smaller groups based on criteria such as demographics, behavior, and engagement levels. Use Dynamic Content: Employ dynamic content blocks to display different content to different segments within the same email. Personalize Subject Lines: Use the recipient's name or other personal details to make the subject line more engaging. Include Relevant Product Recommendations: Suggest products or services based on past behavior or purchases. Automate When Possible: Use automation to send timely and relevant emails triggered by specific actions, like abandoned cart emails or welcome series.