What Are Some Best Practices for Email Marketing Retention?
- Consistent Communication: Maintain regular but not overwhelming communication to keep your brand top-of-mind. - Clear Call-to-Actions: Ensure your emails have clear, actionable steps for the reader to follow. - Mobile Optimization: With a significant number of users checking emails on mobile devices, ensure your emails are mobile-friendly. - A/B Testing: Continuously test different elements of your emails, such as subject lines, content, and images, to determine what works best.