What Are Some Best Practices for Improved Campaigns?
1. Craft Engaging Subject Lines: Your subject line is the first thing recipients see, so make it compelling. Keep it short, clear, and relevant to entice recipients to open your email. 2. Optimize for Mobile: With a significant portion of emails being opened on mobile devices, ensure your emails are mobile-friendly. Use responsive design and test your emails on various devices. 3. Include Clear CTAs: Your call-to-action (CTA) should be prominent and easy to understand. Use action-oriented language and place your CTA in a visually distinct location. 4. Test and Iterate: Regularly conduct A/B tests to determine which elements perform best. Use these insights to continuously improve your campaigns. 5. Maintain List Hygiene: Regularly clean your email list by removing inactive or unengaged subscribers. This helps improve deliverability rates and ensures you're reaching an engaged audience.