What Are Some Best Practices for Improving User Engagement?
To improve user engagement, consider the following best practices:
Personalize your emails by using the recipient's name and tailoring content based on their preferences. Segment your email list to send more relevant content to different groups. Optimize your subject lines to make them compelling and engaging. Ensure your emails are mobile-friendly since a significant portion of users access emails on their smartphones. Test different elements of your emails, such as call-to-action buttons, images, and layout, to see what works best.