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What metrics should be tracked to measure the success of an Email Marketing campaign?

Key metrics to track include:
Open Rate: The percentage of recipients who open your email.
Click-Through Rate (CTR): The percentage of recipients who click on links within your email.
Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase.
Bounce Rate: The percentage of emails that were not delivered successfully.
Unsubscribe Rate: The percentage of recipients who opt out of your email list.
Revenue Generated: The total revenue attributed to your email campaigns.

Frequently asked queries:

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