What Are Some Best Practices for Monitoring Referral Traffic?
To monitor referral traffic effectively, follow these best practices: 1. Consistent Tagging: Use consistent UTM parameters across all your emails to ensure accurate tracking. 2. Segmentation: Segment your audience to track how different groups respond to your emails. 3. A/B Testing: Conduct A/B tests to see which versions of your emails perform better in terms of referral traffic. 4. Regular Analysis: Regularly review your analytics to identify trends and adjust your strategies accordingly.