monitor referral traffic

What Are Some Best Practices for Monitoring Referral Traffic?

To monitor referral traffic effectively, follow these best practices:
1. Consistent Tagging: Use consistent UTM parameters across all your emails to ensure accurate tracking.
2. Segmentation: Segment your audience to track how different groups respond to your emails.
3. A/B Testing: Conduct A/B tests to see which versions of your emails perform better in terms of referral traffic.
4. Regular Analysis: Regularly review your analytics to identify trends and adjust your strategies accordingly.

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