What Are Some Best Practices for Retail Chains in Email Marketing?
To maximize the effectiveness of their email marketing efforts, retail chains should follow these best practices:
Ensure mobile-friendly design as many users read emails on their smartphones. Craft compelling subject lines to increase open rates. Keep the content concise and focused, with a clear call-to-action. Regularly clean and update the email list to remove inactive subscribers. Test different elements (A/B testing) to find what resonates best with the audience.