What Are Some Best Practices for Unsubscribe Options?
Ensure the unsubscribe link is visible and easy to find. Make the process as simple as possible, ideally one-click. Offer a preference center for users to manage their email preferences. Respect the unsubscribe request promptly, usually within 10 days as per CAN-SPAM guidelines. Use the feedback from unsubscribes to improve your email content and strategy.