What Are Some Best Practices for Using Blue in Email Marketing?
Contrast: Ensure that the blue elements contrast well with the rest of your email. This makes key elements like call-to-action buttons stand out. Consistency: Stick to a consistent shade of blue that aligns with your brand's color scheme. Consistency helps in building brand recognition. Balance: Don’t overdo it. Use blue strategically to highlight important sections or elements in your email. Readability: Make sure the text is readable against the blue background. Avoid using light blue text on a light background.