There are several types of animated elements that you can incorporate into your email marketing campaigns:
GIFs: These are the most commonly used animated elements. They are easy to create and can convey a lot of information in a short amount of time. Cinemagraphs: These are still photos in which a minor and repeated movement occurs, making them more subtle than GIFs. CSS Animations: These are more complex and can be used to create interactive elements within the email itself. Embedded Videos: Although not technically an animation, videos can be embedded or linked within an email to provide a dynamic experience.