Optimize for Speed: Large images can slow down loading times, especially on mobile devices. Compress images without losing quality to ensure quick loading. Use Alt Text: Always include alt text for images. This not only helps with accessibility but also ensures that your message gets across even if the image fails to load. Balance Text and Visuals: Too many visuals can overwhelm the recipient. Maintain a good balance between text and images to ensure readability. Test Across Devices: Make sure your email looks good on both desktop and mobile devices. Responsive design is crucial for a consistent user experience. A/B Testing: Conduct A/B tests to determine which types of visuals resonate most with your audience. Use these insights to refine your strategy.