What are Some Best Practices Recommended by M3AAWG?
Some of the best practices recommended by M3AAWG include:
Authentication using protocols like SPF, DKIM, and DMARC. Maintaining clean email lists by regularly removing inactive or unengaged subscribers. Obtaining explicit consent from users before sending them emails. Providing easy and clear unsubscribe options in every email. Monitoring email metrics like bounce rates, open rates, and click-through rates to identify and resolve issues quickly.