What Are Some Best Practices to Avoid Too Many Options?
Here are some best practices to avoid overwhelming your recipients:
Limit Your CTAs: Focus on one primary CTA per email to guide your recipient towards a single action. Segment Your Audience: Use email segmentation to send more targeted and relevant messages. Keep It Simple: A clean, concise email design can help maintain focus and improve readability. A/B Testing: Utilize A/B testing to determine the optimal number of options that yield the highest engagement.