How Can You Measure the Impact of Too Many Options?
To measure the impact of offering too many options, you can analyze various email metrics:
Click-Through Rate (CTR): Compare CTRs of emails with multiple options versus those with a single CTA. Conversion Rate: Track the percentage of recipients who complete the desired action after clicking through. Unsubscribe Rate: Monitor changes in your unsubscribe rate to gauge recipient satisfaction. Heatmaps: Use heatmaps to see where recipients are clicking within your email.