too many options

How Can You Measure the Impact of Too Many Options?

To measure the impact of offering too many options, you can analyze various email metrics:
Click-Through Rate (CTR): Compare CTRs of emails with multiple options versus those with a single CTA.
Conversion Rate: Track the percentage of recipients who complete the desired action after clicking through.
Unsubscribe Rate: Monitor changes in your unsubscribe rate to gauge recipient satisfaction.
Heatmaps: Use heatmaps to see where recipients are clicking within your email.

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