What Are Some Challenges You've Faced in Email Marketing?
One of the primary challenges in email marketing is deliverability. Ensuring that emails land in the inbox rather than the spam folder requires a deep understanding of email authentication protocols and best practices. Another challenge is maintaining list hygiene. Over time, email lists can become cluttered with inactive or incorrect addresses, which can negatively impact campaign performance. I've also faced challenges related to GDPR and other regulatory compliances, which require careful handling of user data.