Most email marketing platforms come with a variety of built-in tools. Here are some of the most common ones:
Email Template Library: Pre-designed templates that can be customized to fit your brand. Drag-and-Drop Editor: An intuitive interface for creating visually appealing emails without coding. Segmentation: The ability to divide your email list into smaller, targeted groups based on various criteria. A/B Testing: Tools for testing different versions of an email to see which one performs better. Automation: Features that allow you to set up automated email sequences based on user behavior. Analytics and Reporting: Dashboards and reports that provide insights into email performance metrics like open rates and click-through rates.