What Are Some Common Mistakes in Link Prioritization?
Despite the importance of link prioritization, common mistakes can hinder its effectiveness:
Overloading with Links: Including too many links can confuse recipients and reduce the chance of them taking any action. Ineffective CTAs: If the CTA is vague or not compelling, it won't drive clicks, no matter how well it's prioritized. Poor Design Choices: A link that's not visually distinct from the rest of the content can be easily overlooked. Ignoring Mobile Optimization: With a significant portion of email being opened on mobile devices, it's crucial that prioritized links are tappable and easy to interact with on smaller screens.