What Are the Best Practices for Media Streaming in Emails?
To maximize the impact of media streaming in your email marketing campaigns, consider the following best practices:
Optimize file size: Ensure that videos and audio files are optimized for fast loading times to avoid frustrating your audience. Use compelling thumbnails: A captivating thumbnail can entice recipients to click and engage with your content. Include a clear call-to-action: Direct your audience on what to do next after watching the content, whether it's visiting a website, making a purchase, or signing up for an event. Test across different email clients: Ensure compatibility and functionality across various email clients and devices.