Several mistakes can erode trust in email marketing:
1. Spammy Content: Avoid using misleading subject lines or overly promotional language. 2. Inconsistent Branding: Ensure that your email design and tone of voice align with your brand. 3. Ignoring Preferences: Disregarding the preferences of your subscribers, such as sending too many emails, can lead to unsubscribes and loss of trust. 4. Broken Links and Errors: Always test your emails to ensure that links work and there are no grammatical or technical errors.