What Are Some Common Mistakes to Avoid in Email Marketing Adaptation?
While adaptation is essential, it’s crucial to avoid common pitfalls that can undermine your efforts:
Over-personalization: While personalization is key, too much of it can come off as intrusive. Strike a balance. Ignoring Analytics: Failing to regularly review your data can lead to missed opportunities for improvement. Not Testing: Skipping A/B testing can result in missed insights that could enhance your campaigns. Neglecting Mobile Users: With a significant portion of users checking emails on mobile devices, not optimizing for mobile can hurt your engagement rates.