What Are Some Common Mistakes to Avoid in Email Marketing for Fitness Brands?
One common mistake is neglecting to segment the email list. Sending the same content to all subscribers can lead to disengagement. Another mistake is not optimizing for mobile; with a significant portion of users checking emails on their phones, a poor mobile experience can hurt engagement. Avoid overly promotional content; instead, focus on providing value. Lastly, not testing emails before sending can lead to errors and broken links, which can diminish the brand's credibility.