How Can Fitness Brands Measure the Success of Their Email Campaigns?
Measuring the success of email campaigns involves tracking various KPIs. Open rates, click-through rates, conversion rates, and unsubscribe rates are critical metrics to monitor. Tools like Google Analytics can help track the traffic and conversions driven by email campaigns. A/B testing different elements like subject lines, content, and CTAs can also provide insights into what resonates best with the audience.