What are Some Common Mistakes to Avoid with CTA Buttons?
Vague Text: Avoid using vague phrases like "Click Here" or "Submit." Instead, use specific and action-driven language. Too Many CTAs: Having multiple CTA buttons can confuse recipients. Focus on one primary action you want them to take. Poor Design: A CTA button that blends in with the rest of the email content is likely to be overlooked. Make sure it stands out visually. Broken Links: Always test your CTA buttons to ensure they lead to the correct destination. Broken links can frustrate users and harm your campaignâs effectiveness.