What are Some Common Privacy Regulations Affecting Email Marketing?
Several regulations affect email marketing, including:
GDPR: Requires businesses to obtain explicit consent before sending marketing emails to EU residents and to allow individuals to access and delete their data. CCPA: Grants California residents the right to know, delete, and opt-out of the sale of their personal information. CAN-SPAM Act: U.S. law that sets rules for commercial email, including the requirement for an unsubscribe option and a valid physical address.