Several segmentation strategies can be highly effective:
- New Subscribers: Welcome new subscribers with a series of introductory emails. - Engagement Level: Segment based on how engaged subscribers are with your previous emails. - Past Purchases: Target customers with product recommendations based on their purchase history. - Abandoned Carts: Send reminders to customers who have added items to their cart but have not completed the purchase. - Re-engagement: Target inactive subscribers with special offers or incentives to re-engage them.