- Increased Relevance: Tailored messages resonate more with the audience, making them more likely to engage. - Higher Engagement: Segmented emails generally have higher open and click-through rates. - Improved Customer Retention: Personalized content can enhance customer loyalty and retention. - Better Deliverability: Engaged subscribers are less likely to mark your emails as spam, improving your deliverability rates. - Higher ROI: More targeted campaigns often lead to better conversion rates and a higher return on investment.