surprise

What are Some Effective Examples?

Here are some real-world examples of brands successfully using surprise in their email campaigns:
Dollar Shave Club: They send humorous and unexpected content that keeps their audience eagerly awaiting the next email.
Spotify: Their yearly "Wrapped" campaign provides users with personalized listening statistics, which is always a delightful surprise.
Sephora: They often send surprise birthday discounts or free samples to their subscribers.

Frequently asked queries:

What is Surprise in Email Marketing?
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