Several types of recovery email campaigns have proven to be effective:
Cart Abandonment Emails: Send reminders to users who have added items to their cart but have not completed the purchase. Re-Engagement Emails: Reach out to inactive subscribers with special offers or incentives to re-engage them. Win-Back Campaigns: Target lapsed customers with personalized messages and exclusive deals to encourage them to return. Feedback Requests: Ask for feedback from users who have not engaged with your emails to understand their preferences and improve your strategy.