How Can You Measure the Success of Recovery Options?
To measure the success of your flexible recovery options, monitor the following key performance indicators (KPIs):
Open Rates: The percentage of recipients who open your recovery emails. Click-Through Rates: The percentage of recipients who click on the links within your recovery emails. Conversion Rates: The percentage of recipients who complete the desired action, such as making a purchase or re-subscribing. Revenue Generated: The total revenue attributed to your recovery email campaigns.